Digital Global Transformation and Automation

Challenge:
Fall Creek needed to centralize its global operations across its seven offices in Europe, South Africa, China, Chile, Peru, Mexico, and the United States. The organization faced challenges in unifying sales, marketing, and customer engagement due to inconsistent data management systems, limited geographical communication, and a lack of standardized key performance indicators (KPIs) to measure regional success.

Solution:
I spearheaded a digital global transformation by implementing an automation strategy across the company’s worldwide operations. As part of this initiative, we designed and executed the rollout of Salesforce CRM to streamline customer data and optimize sales pipelines across all regions. In parallel, I led the training of team members in HubSpot for asset creation, performance measurement, and distribution on social media channels, allowing the company to better engage with clients and track marketing effectiveness. I also localized marketing, supporting 21 languages worldwide.

I managed a team of 16 professionals and coordinated with 4 service vendors, ensuring all aspects of the project were aligned with Fall Creek’s global growth strategy. Our automated strategy provided real-time tracking of marketing KPIs and allowed teams in different geographies to react quickly to customer needs and market changes.

Results:
Achieved a 20% increase in sales growth across regions, driven by better customer data management and targeted marketing.

Improved geographical reaction time by integrating real-time data sharing and automation, allowing regional teams to efficiently address market changes and client needs.

Enhanced social media engagement with a centralized content distribution and performance measurement approach. Strengthened collaboration among international teams, providing a cohesive digital platform that unified the brand’s global strategy.