Product Launch and Go-to-Market Strategy at U.S. Bank

Challenge: U.S. Bank aimed to expand its product portfolio for emerging market segments while increasing product adoption across its 2,400 branches.

Solution: I led the re-alignment of product communication and delivery, partnered with MoneyGram to cross-sell products, and executed a cohesive marketing strategy across digital, branch, and ATM channels. I implemented Agile methodologies to streamline product launches and align cross-functional teams.

Results: The strategic initiative exceeded initial sales goals and drove a 50% growth in product adoption, solidifying the bank's presence in both B2B and B2C markets over the next two years.