Global Product Launch at Fall Creek Nursery

Challenge: Fall Creek needed to optimize its global marketing strategy and establish a structured licensing system for its blueberry genetics products.

Solution: I developed a three-tier licensing model and organized a cohesive marketing strategy across EMEA, Asia, and the Americas, supporting 21 languages for global communication and training.

Results: The initiative increased client retention by 45% and boosted sales across regions, scaling product offerings and market reach while reinforcing brand differentiation.